Standard Chartered hires AI expert to lead wealth data analytics

Standard Chartered’s appointment of former HSBC executive Yusuf Demiral as global head of wealth and retail banking data, analytics and AI signals an increasing focus on data-driven strategies in financial services. This leadership move underscores how major banking institutions are prioritizing artificial intelligence capabilities to enhance their wealth management and retail banking offerings.

Key details: Standard Chartered has named Yusuf Demiral to lead its global wealth and retail banking data, analytics and AI initiatives.

• Demiral brings over 25 years of banking experience to the role, most recently serving as group head of data analytics and customer relationship management for wealth and personal banking at HSBC.
• He will join Standard Chartered on July 7 and be based in Hong Kong.

Reporting structure: Demiral will report to Samir Subberwal, who serves in multiple leadership capacities at Standard Chartered.

• Subberwal holds the positions of global head of wealth solutions, deposits and mortgages, and chief client officer.

Why this matters: The appointment highlights the growing strategic importance of data analytics and AI capabilities in the competitive wealth management sector.

• Financial institutions are increasingly investing in specialized leadership to drive AI adoption and data strategy across their retail and wealth management businesses.
• Hong Kong’s positioning as the base for this global role reinforces its status as a key hub for banking innovation in Asia.