Incumbent NYC mayor uses AI-generated videos in reelection campaign

New York City Mayor Eric Adams has integrated AI-generated photos and videos into his reelection campaign, marking one of the first major uses of artificial intelligence in American political campaigns. The technology has provided Adams with a cost-effective way to create promotional content and respond to opponents while facing fundraising challenges due to legal troubles and blocked campaign finance requests.

What you should know: Adams is running as an independent candidate after facing legal issues, while the Democratic race features underdog Zohran Mamdani, who defeated former Governor Andrew Cuomo for the nomination.

• Adams has used AI to create provocative content, including a post-apocalyptic video depicting New York with a “Camp Zohran” sign targeting his opponent.
• Another AI-generated piece featured graphic sketches detailing sexual harassment allegations against Cuomo.
• The mayor’s campaign hasn’t raised as much funding as opponents, partly due to the city’s Campaign Finance Board blocking requests to match donations.

How it works: The AI tools allow Adams’ campaign to quickly produce promotional material, respond to current events, and create entertainment content without the traditional costs of video production and graphic design.

• The technology offers a low-cost alternative to traditional campaign advertising and content creation.
• Adams can rapidly respond to political developments and opponent actions through AI-generated content.

The bigger picture: This campaign demonstrates how AI could democratize political messaging by giving candidates with limited resources new tools to publicize their platforms.

• Implemented on a larger scale, AI technology could help low-profile candidates with restricted funding compete more effectively against well-funded opponents.
• The Adams campaign represents an early test case for how artificial intelligence will be integrated into American political campaigns going forward.

Why this matters: The use of AI in political campaigns raises questions about authenticity, transparency, and the potential for manipulation in democratic processes, while also offering new opportunities for candidate outreach and engagement.