NVIDIA partners with European broadcasters to build sovereign AI for 1B viewers

NVIDIA and the European Broadcasting Union (EBU) have announced a partnership to develop sovereign AI frameworks for European public service media, targeting more than 110 member organizations across 50+ countries that reach over 1 billion viewers. The collaboration aims to ensure AI technologies are governed by European policies and values while preserving cultural identity and enhancing public trust in media services.

What you should know: The partnership focuses on building AI and cloud infrastructure that operates exclusively under European governance and data protection standards.
• Sovereign AI allows nations to develop artificial intelligence using local infrastructure, datasets, and expertise rather than relying on foreign systems.
• The collaboration will establish hybrid cloud architectures designed specifically for European public service media standards.
• NVIDIA will provide access to its Deep Learning Institute resources to create an AI-ready workforce across European media organizations.

Key technical components: The partnership leverages existing EBU infrastructure and NVIDIA’s latest AI technologies to create scalable media solutions.
• The EBU will contribute its Dynamic Media Facility (DMF) and Media eXchange Layer (MXL) architecture for workflow interoperability.
• NVIDIA technologies include AI Enterprise software, GB200 Grace Blackwell Superchip, RTX PRO Servers, DGX Cloud, and Holoscan for Media.
• The framework will support custom foundation models and large language models trained with local European data.

Why this matters: European public broadcasters gain strategic autonomy while maintaining compliance with strict data protection regulations.
• The initiative addresses growing concerns about dependency on non-European AI infrastructure for critical media services.
• Public service media can deliver personalized content recommendation systems while preserving transparency and cultural identity.
• The partnership creates cost- and energy-efficient AI training capabilities within European borders.

What they’re saying: Industry leaders emphasize the importance of cross-sector collaboration for sovereign technology development.
• “We are proud to collaborate with NVIDIA to drive the development of sovereign AI and cloud services,” said Michael Eberhard, chief technology officer of public broadcaster ARD/SWR and chair of the EBU Technical Committee.
• Antonio Arcidiacono, chief technology and innovation officer at the EBU, noted that “building sovereign cloud and AI capabilities based on EBU’s Dynamic Media Facility and Media eXchange Layer architecture requires strong cross-industry collaboration.”

The broader ecosystem: The partnership extends beyond NVIDIA and EBU to include multiple industry stakeholders working toward unified standards.
• Collaboration involves independent software vendors, data center providers, cloud service providers, and original equipment manufacturers.
• The initiative will facilitate discussions between the cloud and AI industry and European regulators.
• Following open-source principles, the work aims to create an accessible, dynamic technology ecosystem for all participants.