INBOUND 2025 is westbound for the first time, as HubSpot showcases AI with human creativity

HubSpot‘s INBOUND conference is moving to the west coast for the first time, scheduled for September 3-5, 2025, with a focus on blending AI innovation with human creativity. The event aims to demonstrate how technical expertise and creative leadership work together, featuring unexpected speaker pairings like AI pioneer Dario Amodei alongside Michelin-starred chef Dominique Crenn to showcase cross-industry innovation approaches.

What you should know: INBOUND 2025 emphasizes the integration of AI and creativity as essential partners rather than separate disciplines.

• “Every unicorn company figured out that creativity and tech aren’t separate departments, they’re dance partners,” says Courtney Dagher, HubSpot’s global events senior team manager.
• The conference targets marketing, sales, and customer service professionals with content spanning AI innovation, customer experience, and business strategy.
• VentureBeat readers receive 10% off General Admission with code VB10 (valid through July 31).

AI transformation focus: The conference positions AI as a fundamental business transformation tool rather than just productivity enhancement.

• “For entrepreneurs, this is your moment. The tools that used to be enterprise-only are now in your pocket,” explains Kat Tooley, HubSpot’s VP of global events and experiential marketing.
• AI content is woven throughout the experience, including the opening HubSpot Spotlight and hands-on demonstrations of new Breeze features.
• The Innovation Zone provides early access to emerging technologies, with every session designed for immediate Monday morning implementation.

Immersive learning approach: INBOUND 2025 expands hands-on learning experiences based on 2024 attendee feedback.

• New features include the Product Spotlight Demo Stage, Tech Stack Showcase Stage, and expanded HubSpot Academy Labs.
• Braindate has been added to facilitate attendee-led learning and peer connections.
• The conference continues testing live session formats and “lightning in a bottle” moments through INBOUND Debates, Teardowns, and live Builder sessions.

Practitioner-led content: The agenda features speakers who are active practitioners rather than just thought leaders.

• Jay Schwedelson, who runs 15,000+-person virtual events multiple times per year, leads email marketing sessions.
• Brandon Greer from HubSpot’s investment team discusses venture capital readiness with active VCs including Veronica Juarez (Managing Partner of Dahlia VC), Christian McKenzie (Director, Lofty Ventures), and Genever Oppong (CEO, Co-Founder, Black Women Investors Network).

What they’re saying: Conference organizers emphasize practical outcomes and mindset transformation.

• “We want every attendee to walk away with one thing: conviction,” Dagher says. “Conviction that they can grow — faster, smarter, more human. AI isn’t replacing us — it’s unlocking us.”
• “Simply put, we only work with people who’ve actually done the work, not just talked about it,” Tooley explains regarding speaker selection.