Canva integrates Google’s Veo 3 AI video generator for $15/month

Canva has integrated Google’s Veo 3 AI video generation technology into its design platform, allowing paid subscribers to create eight-second video clips with synchronized audio directly within their projects. The integration extends Canva’s AI-powered creative suite and provides users with more affordable access to advanced video generation capabilities compared to Google’s direct pricing.

What you should know: Veo 3 video generation is now available across all Canva paid plans and the company’s Leonardo.Ai platform.

• Users can generate eight-second video clips complete with synchronized audio that integrates seamlessly into existing Canva projects.
• The feature is part of Canva’s broader AI toolkit, which already includes text generation, design creation, and image editing capabilities.
• Leonardo.Ai, Canva’s creative suite platform, is also incorporating Veo 3 into its offering, expanding access points for the technology.

The big picture: Canva is positioning itself as a comprehensive visual content platform that consolidates multiple creative tools into a single workspace.

• The company has moved beyond traditional design boundaries to include AI-powered spreadsheets (Canva Sheets), website widgets (Canva Code), and now video generation.
• Duncan Clark, Head of EMEA at Canva, explained their approach: “We think that the way that people work is actually on projects, and you might want to be able to have a single design across projects. It’s all just visual content, and you should be able to arrange it however you like.”

Why this matters: The integration provides a more accessible and cost-effective route to advanced AI video generation compared to Google’s direct offerings.

• Canva Pro subscriptions cost $15 per month, making Veo 3 access significantly more affordable than Google’s premium pricing structure.
• The move demonstrates how AI tools can be packaged within existing creative workflows rather than requiring separate specialized platforms.

What they’re saying: Canva leadership emphasizes AI as an enhancement tool rather than a replacement for human creativity.

• “AI doesn’t need to mean we have to stop being creative,” Clark stated, explaining that their approach focuses on getting users to their starting point quickly while maintaining editorial control.
• “We see AI as an empowerment tool in ideation. But where AI is adding the most real-world value to people in the workplace is to do with replacing the manual, painful, and boring steps with automation, which can get you there faster.”

Recent AI expansion: Canva has rapidly expanded its AI capabilities through its Magic Studio collection of tools.

• Magic Translate can automatically translate designs into different languages.
• Magic Design generates complete design starting points from text prompts.
• The company introduced AI-powered spreadsheets and website widget generators in April 2024.